Strategic Sips &
Lasting Presence
Global Pours. Local Placements
From vineyard to market, Monroe & Co helps wine & spirit brands translate provenance into presence. We pair veteran international sales leadership with distributor relationships and on-premise know-how to accelerate market share and build enduring brand equity.
In good company
Think of Monroe & Co as your brand’s ultimate champagne moment—elevated, effervescent, and impossible to ignore. We partner with wine and spirits brands to create strategies that don’t just land placements—they make them sparkle and last. Through thoughtful partnerships, inspired brand-building, and a touch of magic in every detail, we help your label stand out on every shelf and sip list.
From trade marketing and distribution to hands-on distributor relationships, we keep everything flowing seamlessly. We layer in polished account management, enticing sales incentives, and consumer marketing that turns curiosity into loyalty. And with beautifully mapped annual and quarterly plans—plus regular business check-ins—we’re always refining, elevating, and toasting to your next level of success.
What's in our glass
About
Meet Kelley
Kelley Banno Sahliyeh is the Founder and Principal of Monroe & Co., a brand strategist and celebrated force in the beverage alcohol industry with more than two decades of experience elevating imported wines, tequila, and craft spirits into coveted market leaders. Known for her polished approach to brand building and instinctive understanding of premium positioning, Kelley specializes in crafting sophisticated route-to-market strategies, unforgettable launches, and enduring brand desirability.
Based in Dallas, Kelley has built a career defined by accelerated growth, influential partnerships, and the art of turning heritage and provenance into cultural relevance. As Vice President of Sales at Casa Del Sol and previously Director of Sales, Central U.S. for Tequila Casa Dragones, she led transformative expansion efforts—cultivating elite distributor relationships, designing refined go-to-market strategies, and guiding high-performing teams to surpass ambitious sales goals.
Her tenure at Azar Family Brands saw the creation of elevated programming that doubled year-over-year sales, while her time at Southern Glazer’s Wine & Spirits established her reputation for securing premier on- and off-premise placements that amplified both visibility and prestige.
Recognized for her strategic acumen, magnetic leadership, and impeccable taste level, Kelley brings together commercial intelligence, elevated storytelling, and hands-on execution to create brands that resonate, captivate, and endure. Through Monroe & Co., she continues to shape the future of beverage brands with sophistication, influence, and lasting impact.
